Ad-Juster (part of Double Verify)
Advanced Analytics Software for Advertising
Overview
Ad Juster Media Analytics Platform (MAP) generates actionable insights for media houses and tech companies to drive faster conversions and improved revenues. The platform automatically gathers data from all connections, regardless of the source, into a single, centralized platform. It then organizes the data chaos with unique data normalization procedures that unify, transform, and standardize the data across incongruent sources. Decision-makers then receive actionable insights and high-level visualization tools to monitor performance, shaping the data into strong revenue drivers and making the organization, as a whole, more data-driven.
- Client
- Ad-Juster (part of Double Verify)
- Industry
- Media and Advertising
- Type
- Web App & QA
Key Value Add
Increased ad-hoc capacity and developed new capabilities for the Ad-Juster platform and performed manual & automated QA
Features
What the engagement included
- A Unified Analytics Dashboard -now known as Double Verify built in the ProgrammaticIQ module using several shared components
- Dashboard creator/editor system
- Dashboard area to show dynamic charts and visuals designed for analytical data supplied by another system's API endpoint
- Global filtering system
- Porting and refactoring to new creator/editor system
- Porting the system to Double Verify branded Unified Analytics
- Connection page development
- Porting the system to Double Verify branded website
- Contributed to doing code reviews to ensure clean, high quality code
Technologies
Tools and platforms
- Java
- Angular
- HTML5
- CSS3
- Functional Programming
- Spring
- JavaScript
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